When it comes to the Tooth Fairy, the odds are stack against you.

It’s not like Santa Claus and the Easter Bunny, who visit on holidays that are clearly marked on the calendar. No parent is forgetting those visits. You’ve prepared for those and you have the receipts to prove it.

But, your child will lose a tooth on a random Tuesday. The same night that your kids have dance and basketball practice. Then you have to help with homework. And you still have to do the dishes. As one parent told me, “Trying to remember something at 10 PM. Who can even do that?”

Each of your kids will lose 20 teeth. Twenty! If you have two kids, your Tooth Fairy visits will look like this:


Visits from the Tooth Fairy will outnumber visits from Santa Claus and the Easter Bunny combined while they are still believers.


The odds are stacked against you.

There are plenty of resources to help you with a Tooth Fairy Fail. There are lists like 25 reasons the Tooth Fairy forget to come last night.


But no parent wants to make excuses. Or throw someone else under the bus (even a magical fairy). Parents just want that darn Tooth Fairy to come on time. Without undue stress at night or unhappy kids in the morning.

I want to beat the odds when it comes to the Tooth Fairy, and help other parents with this as well. So I created a solution to our Tooth Fairy problem: an app that reminds parents of their Tooth Fairy duties.

You and your child report a lost tooth to the Tooth Fairy. You run through a fun Bedtime Checklist to prepare for the Tooth Fairy’s visit. In the background, it sets up a reminder on your phone for later that night.

This app adds to the fun of losing a tooth, making it even more special. After just one time using it, your child might even say, “We need to tell the Tooth Fairy!” They unknowingly play a role in setting up your reminder.




In the U.S., 35% of parents forget to play the role of the Tooth Fairy at some point.

Statistics by The Original Tooth Fairy Poll – http://www.theoriginaltoothfairypoll.com/news-release-parent/
Base map by JWB – Own work from en:File:US 4 regions.svg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=8056531
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